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photofinity
Juli 2023 - April 2025
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INTRODUCTION
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Photofinity is an Amsterdam-based webshop specializing in vintage cameras and Y2K digicams, catering to photographers of all levels who appreciate analog photography.
The project focused on developing a cohesive brand identity, creating video ideas for TikTok & Instagram, and designing a visually engaging webshop that reflects the brand’s nostalgic focus.
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IDENTITY
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I wanted to create a brand identity that feels both like early y2k and sleek, through a palette of light purple, grey, white, and orange. The soft tones create a clean, timeless background, while vibrant orange adds contrast & energy, making the brand inviting and approachable.
Photofinity’s logo features a playful duck with a camera, designed in a smooth vector style that reflects the brand’s friendly nature. Complemented by Y2K-inspired illustrations, these elements create a cohesive identity that combines retro charm with modern appeal, inviting users to explore vintage cameras.
