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Veilig Op Straat
September 2025 - November 2025
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INTRODUCTION
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More and more people in the Netherlands feel unsafe when walking on the street. Veilig Op Straat (Safe on the Street) is an inclusive community that helps people feel safer through a direct emergency app, safety products, and accessible online tips.
This project focused on developing a cohesive brand identity, designing a website, and creating products aimed at addressing a real social issue.
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IDENTITY
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The visual identity uses a torn paper effect to emphasize a human, imperfect feel, reinforcing the idea of community and real people supporting each other. Green is used as the primary color to convey safety, trust, and calm.
